A Legacy of Giving – It’s a Part of Who We Are
Longo’s Charitable Giving programs and the philanthropy of the Longo’s Family Charitable Foundation (LFCF) represent a legacy of commitment and investment in our communities that began in 1956. It started with our founders who believed in giving something, even when they had nothing to give. It’s simply about doing the right thing and helping families during their time of need.
Unique to Longo’s, our approach incorporates our values of inspiring healthy families and instilling a desire for life-long learning through our passion for family and love of food. We believe that family values are essential to community growth and by investing in and maintaining a leadership position of community involvement, we will help ensure that the health and well-being of our communities will be sustained for years to come.
Last year, Longo’s and the LFCF donated nearly $1.2 million to local charities, organizations and sponsored events. Our giving is focused on programs that target the good health of families and the benefits of fresh, healthy eating and we are committed to initiatives that Inspire Healthy Families
. Longo’s Focus Areas and Charitable Giving Programs
To complement our vision and our mission as a fresh food merchant, our focus is on three key areas: Disease Prevention and Education for Families
Longo’s actively finds partners with organizations dedicated to helping families make better choices for a healthier lifestyle with a focus on good nutrition for disease prevention and education (i.e. Juvenile Diabetes, Heart and Stroke, Breast Cancer, Ovarian Cancer and local community hospitals). Children and Youth
Longo’s partners with charities on focused initiatives that empower children and youth and offer the best opportunity to succeed and reach their full potential (i.e. ProAction, Longo’s Team Member First Program - see below, Big Brothers Big Sisters, Free the Children and HealthyFam
). Child Nutrition and Food Aid Programs for the Community
Longo’s is an active participant in child programs that target the benefits of eating a healthy, nutritious breakfast and programs that help the hungry in our communities (i.e. Breakfast for Learning, Second Harvest, Re-Fresh Foods, and local food banks).
Longo's Family Charitable Foundation
Distinct from Longo’s local and corporate charitable programs, the Longo’s Family Charitable Foundation (LFCF) focuses philanthropic support on initiatives that are innovative, sustainable and results-oriented. By establishing strategic partnerships with family-centered organizations, we are committed to finding creative ways to achieve our mission.
Through the years, the LFCF has made grants and donations totalling over $4 million in support of children's and women's charities across the GTA. The LFCF continues to focus its giving primarily in the areas of:
- Hospitals, health services and specialized health organizations within the communities of our stores with a primary focus on disease prevention, education and support for families
- Kids' camps and initiatives that empower children and youth and offer the best opportunity and support to succeed and reach their full potential.
- As well, 100% of proceeds from our signature fundraising event, Longo’s Annual “Fore Kids’ Sake” Charitable Golf Tournament, are distributed through the LFCF.