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Longo's Web Site Access and User Policy
 
Privacy Policy General Statement of Privacy Policy:
We may in the course of your use of this website and your shopping experience with us, collect and use personal information provided by you to us. While we may use this personal information to improve your service experience with us, we are committed to protecting the privacy of your personal information and the details of your shopping behaviour and preferences. This personal information will remain confidential with us and our affiliated lines of business.
 
Collection of information:
We will collect only such personal information from you as may be required to permit us to fulfill the purposes set out below. Such information may include your name, address, email address, telephone numbers, date of birth, gender, personal interests and shopping or product preferences. We will collect this information to authenticate your identity, to improve your shopping experience, to understand your preferences for the types of products and services that we offer, to administer our promotions and programs (including our “Thank You Card” program), to communicate with you and to process payment for our products and services. We may also collect personal information from you on our website and in our stores in connection with your participation in promotional programs and special offers which we may initiate from time to time, including our “Thank You Card” affinity program. In addition, we may collect additional information from you from time to time for purposes ancillary to those set out above.
We may also log non-personally-identifiable information including IP address, profile information, aggregate user data, and browser type, from users and visitors to this website. This data is used to manage the website, track usage and improve the website services. This non-personally-identifiable information may be shared with third-parties to provide more relevant services and notices to users. User IP addresses may be recorded for security and monitoring purposes.
We may also use your email address to send updates, a newsletter or news regarding our products or services. We will provide you with the option to choose not to receive emails of this type.
Over the course of our relationship, information will be created that was not intended but merely resulted from the regularity of transactions between us. We are committed to honest and open communication and will make your personal information available to you upon request.
By providing personal information to us, by using our services and by participating in any programs that we may offer from time to time, you consent to our use of information disclosed by you for the purposes identified above.  Consent can be either express or implied.  Express consent is given either verbally or in writing (e.g. if you use the Thank You Card, it is assumed that you have given consent to the collection of the transaction information required to fulfill the specified purpose.
 
Children:
We do not intend to collect any personal information from children under the age of eighteen. If a parent or guardian of a child who has provided us with such personal information would like the information deleted from our records, he or she should contact us at the email address listed at the bottom of this policy statement. We will then delete the child’s personal information from our files.
 
Use of Cookies:
We may use cookies to store visitors' preferences and to record session information, to ensure that visitors are not repeatedly offered the same page content and to customize newsletter, promotional, and Web page content based on browser type and user information. You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set -- each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences -- however, you may be required to enable cookies from us in order to use most functions on the site.
 
Links:
This website may contain links to other websites. We are not responsible for the privacy policies and/or practices on other sites. When linking to another site a user should read the privacy policy stated on that site. Our privacy policy only governs information collected on this website which may be amended from time to time without notice.
 
Use and disclosure of personal information:
We do not use or disclose personal information for purposes other than those for which it is collected, except with the consent of the provider or as required by law.
Longo’s will not sell, rent nor share your personal information to any organization or individual other than its affiliated businesses contracted by Longo’s to carry out communications, programs or analysis on Longo’s behalf. 
Notwithstanding the above, we may disclose personal information to a third party if such disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by us, whether or not a response is required by applicable law; (2) to enforce the Terms of Use of any program (including the “Thank You Card” program) or to protect our rights; or (3) to protect the safety of members of the public and users of the website. We reserve the right to disclose personal information to any prospective successor in interest that is in good faith contemplating the acquisition of our business or substantially all of our assets. We further reserve the right to transfer all such personal information to such prospective successor in interest in the event of a sale, amalgamation, continuance or other transfer or conveyance of our business or substantially all of our assets.
 
Retention and safeguarding your personal information:
We will retain your personal information for as long as it is required to fulfill our obligations to you as our customer. We will take all necessary and reasonable measures to safeguard that information from any unauthorized access. We use industry-standard encryption technology and advanced firewall systems to deter unwanted intruders.
Even the most sophisticated systems have been "hacked into" so our best defence is to delete information on our system that would benefit anyone other than you and us. No credit card information is stored in any of our databases and therefore we never expose your credit card information to the possibility of improper or unauthorized access. Hard copies of personal information are stored in a secure area at our offices, and are only made available to authorized personnel. Who is accountable to ensure that information is kept confidential: While our entire company understands and respects your personal privacy, our Director, Risk Management is our appointed privacy officer and is specifically responsible for ensuring your personal information remains confidential.
 
Consumer access to Personal Information:
We are committed to keeping you informed and to ensuring the accuracy of your personal information. At your request we will provide you with details of all of your personal information which we have, what it is being used for, and to whom it has been disclosed. In some limited cases, we may be unable to access or provide some specific information. We will provide reasonable rationale for any inability to release information.
You may by sending us a written request requiring that your personal information be deleted from our databases, or you may request that your personal information be updated or corrected to amend any inaccuracies.
 
Contacting Us:
 
If you have any privacy complaints, questions about our privacy policy or privacy practices, or if you wish to amend, delete or update your personal information, please contact us at privacy@longos.com, or at the following address: Longo’s, 8800 Huntington Road, Vaughan, Ontario, L4H 3M6. All written requests will be reviewed by our privacy officer and will be responded to within a reasonable time frame.
           
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