Sometimes people are surprised to find out that there is a real family behind the Longo’s name. My uncles Tommy and Joe and my father Gus started Longo’s in 1956. We continue to have many family members working everyday as well as the third generation beginning their journeys in the food business.

While I am very proud of my heritage, my family and the hard work that continues, I am just your average mom. I’m married with two children, I work full-time and depending on the season, spend my time running the kids to baseball, dance and/or hockey (including my own hockey games!). Contrary to what most people think, there are times when I have my whole week of meals planned and then there is most of the time when I have no clue what’s for dinner.

We all lead busy lives. We’re busy working (both inside and outside the home), we’re busy raising children, grandchildren (and parents LOL), and we’re busy trying to figure out… “what’s for dinner?” For me, home cooking does not mean “gourmet cooking”. Truth be told, I like to cook, but I focus on meals that look and taste like I have been cooking all day.

Let’s make one thing clear. I am not a certified chef. In fact, I’m not a chef by any definition. My definition of being a “foodie” is having a passion for food and eating. Although I do not speak Italian, “mangia” is probably my favourite Italian word. Growing up in an Italian family and in the food business, you could say that as a Longo, having a passion for food is in my blood.

"Fresh Traditions" represents a sense of celebration of all things food and an appreciation for the extraordinary in the ordinary for people who share a passion and love of family, food and friends. The purpose is to share every day, relatable stories and occasions (sometimes about food, sometimes not). I believe that it is truly the simple things in life that can bring the greatest source of happiness. Whether that be the taste of the first Honey Crisp apples of the season or the satisfaction of whipping together a meal in less than 30 minutes and having someone ask for seconds or how a simple gesture like throwing the kids jammies in the dryer before bedtime can positively change a routine and bring joy, it is these little things in life that bring a smile to my face.

I look forward to sharing stories and hope that "Fresh Traditions" brings a smile to your face.

Rosanne