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Longo's Website Access and User Policy
We may in the course of your use of this website and your shopping experience with us, collect and use personal information provided by you to us. While we may use this personal information to improve your service experience with us, we are committed to protecting the privacy of your personal information and the details of your shopping behaviour and preferences. This personal information will remain confidential with us and our affiliated lines of business.
Collection of information
We will collect only such personal information from you as may be required to permit us to fulfill the purposes set out below. Such information may include your name, address, email address, telephone numbers, date of birth, gender, personal interests and shopping or product preferences. We will collect this information to authenticate your identity, to improve your shopping experience, to understand your preferences for the types of products and services that we offer, to administer our promotions and programs (including our “Thank You Card” program), to communicate with you and to process payment for our products and services. We may also collect personal information from you on our website and in our stores in connection with your participation in promotional programs and special offers which we may initiate from time to time, including our “Thank You Card” affinity program. In addition, we may collect additional information from you from time to time for purposes ancillary to those set out above.
We may also log non-personally-identifiable information including IP address, profile information, aggregate user data, and browser type, from users and visitors to this website. This data is used to manage the website, track usage and improve the website services. This non-personally-identifiable information may be shared with third-parties to provide more relevant services and notices to users. User IP addresses may be recorded for security and monitoring purposes.
We may also use your email address to send updates, a newsletter or news regarding our products or services. We will provide you with the option to choose not to receive emails of this type.
Over the course of our relationship, information will be created that was not intended but merely resulted from the regularity of transactions between us. We are committed to honest and open communication and will make your personal information available to you upon request.
By providing personal information to us, by using our services and by participating in any programs that we may offer from time to time, you consent to our use of information disclosed by you for the purposes identified above. Consent can be either express or implied. Express consent is given either verbally or in writing (e.g. if you use the Thank You Card, it is assumed that you have given consent to the collection of the transaction information required to fulfill the specified purpose.
We do not intend to collect any personal information from children under the age of eighteen. If a parent or guardian of a child who has provided us with such personal information would like the information deleted from our records, he or she should contact us at the email address listed at the bottom of this policy statement. We will then delete the child’s personal information from our files.
Use and disclosure of personal information
We do not use or disclose personal information for purposes other than those for which it is collected, except with the consent of the provider or as required by law.
Longo’s will not sell, rent nor share your personal information to any organization or individual other than its affiliated businesses contracted by Longo’s to carry out communications, programs or analysis on Longo’s behalf.
Retention and safeguarding your personal information
We will retain your personal information for as long as it is required to fulfill our obligations to you as our customer. We will take all necessary and reasonable measures to safeguard that information from any unauthorized access. We use industry-standard encryption technology and advanced firewall systems to deter unwanted intruders.
Even the most sophisticated systems have been "hacked into" so our best defence is to delete information on our system that would benefit anyone other than you and us. No credit card information is stored in any of our databases and therefore we never expose your credit card information to the possibility of improper or unauthorized access. Hard copies of personal information are stored in a secure area at our offices and are only made available to authorized personnel. Who is accountable to ensure that information is kept confidential: While our entire company understands and respects your personal privacy, our Director, Risk Management is our appointed privacy officer and is specifically responsible for ensuring your personal information remains confidential.
Consumer access to Personal Information
We are committed to keeping you informed and to ensuring the accuracy of your personal information. At your request we will provide you with details of all of your personal information which we have, what it is being used for, and to whom it has been disclosed. In some limited cases, we may be unable to access or provide some specific information. We will provide reasonable rationale for any inability to release information.
You may by sending us a written request requiring that your personal information be deleted from our databases, or you may request that your personal information be updated or corrected to amend any inaccuracies.
Longo’s, 8800 Huntington Road, Vaughan, Ontario, L4H 3M6. All written requests will be reviewed by our privacy officer and will be responded to within a reasonable time frame.
Longo’s Accessibility Policy
Statement of Commitment
Longo Brothers Fruit Markets Inc. (Longo’s) has partnered with eSSENTIAL Accessibility to make its web content accessible as part of its online inclusion efforts. We are actively working to improve the accessibility and usability of our website and adhere to many of the available standards and guidelines.
Our goal is to ensure that everyone has access to information on our website and can fully interact without barriers. We are currently working on http://longos.com to identify potential accessibility issues and ensure that we are striving to improve the usability of the site for people of all abilities. Measures have been taken to ensure that we follow best practices as put forth by the World Wide Web Consortium’s (W3C’s) Web Content Accessibility Guidelines (WCAG) 2.0 Level A & AA under AODA.
Additionally, we provide an Assistive Technology app featured on our website for customers who have trouble typing, gesturing, moving a mouse or reading. The app incorporates tools such as mouse and keyboard replacements, voice recognition, speech enablement, hands-free/touch-free navigation and more that empower the customer to overcome their challenges and access the Longo’s website with ease.
If you have difficulty accessing our website, or if you have feedback on how we can improve your online experience, please contact us, we'd be happy to help!
Longo’s will strive to ensure that its policies, practices and procedures are consistent with the following our core principles of treating all persons with mutual respect which also includes but is not limited to:
· Equal Opportunity
Longo's Accessibility Service Provision
See Longo’s Accessibility Service Provision Policy
Accessibility Policy and Plan
Longo’s has developed, implemented and published an Accessibility Policy and multi-year Accessibility plan which documents Longo’s commitment to meet the accessibility needs of persons with disabilities in a timely manner.
Accessible Point-of-Sales Programs and Devices
When procuring or acquiring point-of-sales programs and devices, Longo’s will endeavour to incorporate accessibility criteria and features where feasible.
Longo’s will provide training to all team members on the requirements of the accessibility standards under the AODA and on the Human Rights Code as it pertains to persons with disabilities.
Information and Communication Supports
Longo’s will review their existing process for receiving and responding to feedback to ensure that our methods are accessible to persons with disabilities and to make any changes required to ensure fair and equal treatment for everyone.
Longo’s will provide or arrange for accessible formats and communications supports when requested by person(s) with disabilities.
Longo’s will ensure that where practicable, all of its new and existing websites and web content shall conform to the World Wide Web Consortium Web Content Accessibility Guidelines (WCAG) 2.0 standards.
In keeping with Longo’s belief of integration and equal opportunity for everyone, Longo’s is committed to provide equal employment opportunities, including to persons with disabilities.
Design of Public Spaces
Longo’s will comply with the AODA Design of Public Spaces Standards when undertaking new construction and redevelopment of public spaces in the following areas:
Exterior paths of travel · Accessible parking · Obtaining services · Maintenance